World Series Cricket — featuring teams representing ‘Australia’, the ‘West Indies’ and the ‘Rest of the World’ (World XI) — ran for two seasons, 1977–78 and 1978–79, after which Packer negotiated a settlement with cricket’s old guard that was resoundingly in his favour. In the process, he infused the sport with a spirit of innovation it has never lost.
World Series Cricket was masterful at marketing itself, producing colourful brochures, magazines, player cards, rewards, cushions, caps, badges, it contrasted sharply with a drab and conservative establishment, and won favour with cricket fans.
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